The Impact of Augmented Reality (AR) on Digital Marketing

Abstract

This paper discusses how augmented reality based digital marketing has impacted awareness phase of marketing. It will open with how AR based marketing is becoming a new trend and replacing the conventional methods of digital advertisement, from posters to DVCs & animations to AR filters & immersive ads or content posts. Through the use of “meta spark studio” for making AR based content, comparison between conventional & AR based digital marketing is conducted in the form of organic and inorganic ads survey which clearly apprises us the difference and which is more impactful. The AR based digital marketing provides a more immersive experience to the user which in turns makes it more impactful.

Keywords: Augmented reality, digital marketing, meta, social media.